System catering is growing again and is showing a willingness to innovate. Trends such as mobile payment through Passbook integration into the mobile offering, self-ordering kiosks to obtain customer information or social location-based mobile services will become the standard. The competitive pressure is enormous and challenges all providers! Shop concepts are being relaunched, positioning is being readjusted, branch expansion is being driven forward - and competitors are coming up trumps with national TV campaigns.
The leisure industry is one of the most important growth markets and employers due to health awareness, the demand for a work-life balance and a renewed awareness of family life. At the same time, the market is characterised by a wide variety of offers, interchangeability of offers, high transparency and growing customer demands. Not an easy field! Benefit from our many years of research experience in the catering and leisure sectors!
Marketing & Communication
An offer that fits the brand? Research your core brand values and the relevance for use and non-use of your offers. >>>
Customer Relations & Experience
What counts is what the target group thinks: Which touchpoints are relevant from the customer's point of view can vary depending on the target group. Which ones are decisive for the purchase can also vary. >>>
Innovation & Product
Your customers know what they want: Find out which new products they actually want. Whether the product concept is attractive. And where the optimum price lies. >>>
Shopper & Retail
Before - after: See where your customers come from, how they find you - and what they do before and after their visit. >>>