Innovation & Product

 

Launch or
Relaunch?
In any case

„must-have“

Innovation development  -
A targeted start

Innovation-driven markets thrive on the development of new products. However, only 30 percent of all product launches survive the first year. This is because innovations are far too often designed without the market in mind. Make your product successful by involving consumers in the various stages of development and implementation at an early stage.

Product optimization –
After the launch is before the relaunch

Products are never finished. Changing customer needs, competitive pressure and changing conditions require continuous optimization. It is important to take all aspects into account wherever possible - while at the same time preserving the character of your product.

UNSER SERVICE FÜR DEN GESAMTEN PROZESS

PREPARATION

  • Strategy consulting
  • Hypothesis Workshop
  • Coordination of key questions and priorities
  • Definition of the research approach
  • Project and resource planning

IMPLEMENTATION

  • Searching for and finding idea generators, specialists, lateral thinkers and test persons
  • Orientation of Innolab and concept workshop
  • Management/controlling/documentation

RESULT

  • Analysis + evaluation
  • Presentation with recommendations for action
  • Implementation workshops
  • Internal marketing of the results