Innovation development -
A targeted start
Innovation-driven markets thrive on the development of new products. However, only 30 percent of all product launches survive the first year. This is because innovations are far too often designed without the market in mind. Make your product successful by involving consumers in the various stages of development and implementation at an early stage.
Product optimization –
After the launch is before the relaunch
Products are never finished. Changing customer needs, competitive pressure and changing conditions require continuous optimization. It is important to take all aspects into account wherever possible - while at the same time preserving the character of your product.