The automotive, transport and energy sectors are highly interdependent, under enormous pressure and facing major changes. Costs are spiralling, non-renewable energy resources are finite, competitors are forcing their way into the market with low prices, new environmental regulations are demanding innovative solutions - and the definition of mobility is being rewritten. In short, the trend is towards revolution instead of evolution!
This has many consequences: Smartphones and tablets make it possible to communicate in person without travelling, and mobility investments are put to the test every day. Consumers are asking themselves: Am I driving today? Is it worth switching to a car-sharing model? Won't the car last another year? They are also wondering when e-models (cars, bikes) will become affordable and usable for the wider market. Meanwhile, innovative mobility concepts such as car-sharing models or city bikes are already conquering the market. Time to break new ground.
Marketing & Communication
Read more about the optimisation of products and tariffs as well as the effect of target group-specific communication. >>>
Customer Relations & Experience
We would be happy to show you whether and how your customer loyalty programmes are working successfully, which touchpoints are decisive for purchases and how your customers experience your brand. >>>
Innovation & Product
Get an idea of which new products are really relevant for customers and how high the sales potential actually is >>>