Shopper & Retail

 

Access or
not?

The motifs
Your shopper

 


Shopper Research –
Get to know your shopper! >>>

How does the shopper get to your product? Track the entire shopping trip - from the choice of shopping location and orientation in the store to the product decision at the shelf. We analyse the first moment of truth, the last seconds before the purchase decision, directly at the POS. Learn all about conscious and unconscious purchasing decisions and get to know the shopper's decision tree.


Retail Research –
Recognise your opportunities >>>

How does your market position itself in internal and external benchmarks? We show you which weaknesses you need to work on and which strengths you can build on.
We find out how concept changes are received and where you need to make adjustments. What opportunities do you have in multichannel competition? We conduct research for you and are happy to advise you.

UNSER SERVICE FÜR DEN GESAMTEN PROZESS

PREPARATION

  • Strategy consulting
  • Hypothesis workshop
  • Coordination of key questions and priorities
  • Project and resource planning

IMPLEMENTATION

  • Selection/recruitment of retailers/markets
  • POS check, set-up/installation of technical equipment
  • realisation
  • Management/controlling/documentation

RESULT

  • Analysis + evaluation
  • Presentation with recommendations for action
  • Implementation workshops (category management, marketing, sales)
  • Marketing (videos, folders, presentation to retailers)