The brick-and-mortar retail markets are mature and the challenge is growing: achieving profitable growth requires new solutions. Retail, sales and marketing are increasingly relying on multichannel concepts and specialised tools to identify and exploit potential. The focus is shifting to the shopper: their attitudes, expectations and behavioural patterns.
Forschungsgruppe g/d/p answers all relevant questions relating to the retail sector, for example for food retailers, drugstores and DIY stores. We help you to better understand the attitudes and behaviour of your customers. The basis for success is the development of reliable insights using highly developed research tools. On this basis, you can manage your growth-driving measures all the more effectively.
