New providers, new media and new products - the financial services and insurance industry is in a state of flux. Competition between banks, savings banks, fund companies and insurers has intensified, partly due to the internationalisation of the market and the financial crisis. Customers are increasingly unsettled and want strong and reliable partners for their insurance policies. In this trust-dependent industry, satisfied customers become long-term loyal customers.
Manage your marketing and sales in such a way that you achieve your corporate goals! We help you to understand the behaviour and attitudes of your customers. This enables you to develop targeted measures to promote trust - and also use new media to reach your customers.
Insight Insurance - Our competences
For over 20 years, the g/d/p research group has been supporting the insurance industry in the realisation of sophisticated market research projects.
Our expertise lies in study design, questionnaire creation, selection of research methods, analysis, preparation of results and presentation.
We have extensive knowledge of the relevant target groups of insurance companies in the B2B and B2C sectors.
Through individual and customised study approaches, we generate the right insights for the needs of companies in the insurance industry.
Insight Insurance - Target groups
We help you to understand the behaviour and attitudes of your target groups.
We interview:
- Customers
- Former customers
- Potenzielle Kunden
- Potential customers
- Insurance brokers / - intermediaries
- Employees
Insight Insurance – Tools & Analysis tools
We offer a wide range of tools and analysis instruments for every issue:
- NPS-Monitor
- Customer satisfaction analyses >>>
- Competitor analyses (benchmark) >>>
- Brand and image analyses >>>
- Customer Experience >>>
- Conjoint Measurement >>>
- ad-hoc Surveys on current topics
- Product evaluation / -optimisation >>>
- TURF-Analysis
- Usability Tests >>>
- Advertising success measurement >>>
- Assessment of commercials >>>
- Trend measurements
- Insights into specific target groups (B2B and B2C)
Insight Insurance - Study design & survey methods
Regardless of how you want to survey your customers: by telephone, online, in person or in writing.
We have the right survey method for every approach:
Marketing & Communication
Find out how you can best use marketing and communication to positively influence the image of your company. >>>
Customer Relations & Customer Experience
Find out how you can increase the loyalty of your customers and how customer loyalty programmes can help you do this. >>>
Innovation & Product
Recognise the market potential of new developments and how you can optimise existing products. >>>