Hardly any other industry is currently being shaken up as much as the media industry. The traditionally most important sources of income, paid content and advertising, are collapsing in equal measure. Internet-based offerings can only partially compensate for the losses; the dynamics of new technologies and business models are keeping the media industry on tenterhooks.
And: social media is growing up and working more professionally. Social communication is now an integral part of the marketing budget. However, the question of the return on social investment will continue to occupy us. This makes it all the more important to manage brand communication in social networks in a focussed manner and to make the switch from quantity to quality.
Talk to us to help you organise your offers in a future-oriented way!
