Marketing & Communication

 

The latest
trend?

Your target group
decides

Markets, brand & target groups

We show you what potential the market has, find your brand positioning in the competitive environment, describe your target group or measure the perception and image of your brand.


Innovation & Product

Competitive pressure, changing customer needs and changing framework conditions make innovations, new products and further developments necessary. Go or NoGo? We provide you with the data-based decision-making basis
 

Communication

Together with you, we develop and review your communication strategies and advertising media and examine their advertising impact. As an ad-hoc or tracking study. As a pre- and post-test.

Media

Whether it's the frequency of use of advertising media, media usage (usage patterns), reach or measuring the potential of new media products - we examine and analyze your measures.


Pricing

Price is the decisive lever for the profitability of a product. Price perception and price communication play an important role in this. We help you to find the optimum price. 

 

Trade fairs, congresses & events

Digitalization requires a reorientation of communication and sales instruments. We examine and analyze the impact of your live communication. Whether you are an organizer, exhibitor or sponsor.

UNSER SERVICE FÜR DEN GESAMTEN PROZESS

PREPARATION

  • Strategy consulting
  • Workshop
  • Coordination of key questions and priorities
  • Definition of the research approach
  • Project and resource planning

IMPLEMENTATION

  • CATI or Online
  • POS Research
  • Qualitative Research
  • Face to Face or Mailing
  • Management / Controlling / Documentation

RESULT

  • Analysis + evaluation
  • Presentation with recommendations for action
  • Implementation workshops
  • Internal and external marketing
  • Regular tracking