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Retail research and retail consulting go hand in hand for us.
Retail companies benefit from the effective interaction of our research and consulting services. With many years of experience in retail research and highly developed research instruments, we determine reliable insights as the basis for well-founded retail consulting. Our studies focus on customers and their attitudes, expectations and behaviour. Their
experiences at the retail touchpoints in the various phases of the purchasing process have a lasting influence on the customer relationship.
Our services in retail market research
From retail channel research and touchpoint research, customer journey studies and customer satisfaction surveys to private label monitoring and loyalty programme monitoring. Utilise the potential of retail research and the advice of our retail consultants. We will show you how to manage growth-driving measures in a targeted manner.
Retail
Do the location and channel check: What is the shopping and decision-making behaviour of your customers? Which factors, which measures and which strategies strengthen the locations and secure their future? Our retail research analyses provide answers.
Pre Sale
Influence shopping planning: with flyers, posters, adverts or websites, newsletters, tweets. And with an effective loyalty programme. Check your means of communication. We can advise you.
Sale
‘Where can I find ...?’ Department and shelving concepts influence customer flow and shopping behaviour. Our retail market research shows which measures work and how. So that you can create positive shopping experiences.
After Sale
Increase customer satisfaction - and thus the willingness to buy again. Differentiated retail research analyses will show you how the shopping experience and price-performance ratio have a lasting impact on purchasing behaviour. We show you which factors sustainably strengthen customer loyalty.
In Home
What happens at home? Use retail research to examine the influence of private labels and loyalty programmes on customer relationships and discover potential for optimisation. Our retail consultants will support you in the reorganisation of measures or the introduction of private labels.