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Software Tools & Analysis Systems

Software systems for Category Management and Trade Marketing
Demand Mapper
Category Profiler
Promotion Profiler
Scan Base®
Interactive analysis systems for surveys
gdp Analyser: an analysis tool for an interactive evaluation of surveys
Pricer: a simulation software to ascertain optimal pricing
MASA mapping: a positioning instrument for defining structures
Optimizer: a simulation software for Conjoint interviews
Data Management
Data Integration
Data Warehousing
Data Mining
Marketing and sales information systems, prognosis and planning systems
(tailor-made software)
Knowledge and complaint management
Info-X: knowledge database
Compass: hotline software
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New product:
Shopper Research Box