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		Shopper Research / Research platform POS Observations Analysis of consumer behaviour at the shelf: Concealed observations, supplemented by video footage The Shopper Research Box -our innovative observation process: The box can be placed inconspicuously on a shelf and is highly efficient in recording permanently both customer patterns as well as any changes taking place on the shelves >> Surveys / Focus groups Interviews at POS: CAPI interviews using handheld PCs, paper & pencil surveys, accompanied shopping Shopper Research Focus groups and consumer workshops Retail data Scanner and till data analyses: Analyses of marketing initiatives on the impact of sales Brand:Insight: With analyses based on customer cards customer features are assigned to acts of purchase - this allows for detailed breakdowns into segments and analyses to be undertaken << back
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