Home      Company      Contact      Info Centre      Deutsch   
Marketing Research
Research for Innovation
Research for CRM
Retail Research
Category Research
Data Collection &
Data Integration
Modelling &
Analytics
Software Tools &
Analysis Systems
Research for Innovation

Which tool when?
Consumer  
Understanding 		 Idea-
Generation		 Concept
Check 		Feasibility Develop-
ment		 Pilot Launch

H&A-Study

Consumer
Segmen-
tation

Perceptual
Mapping

Consumer
Clinic

Concept
-Conjoint
(Cape)

Concept-
Check

EVE-Early
Volume
Estimation

B & R
-Conjoint
(Cape)

Pricer

Pack-
Conjoint
(Cape)

Ad
Pretest

Product Concept
Test

Simulated
Test
Market

Controlled Store
Test

 Launch
Monitor
More informations 
News                    Imprint
New product:
Shopper Research Box