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Research for CRM
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| We measure the impact of the most diverse customer loyalty initiatives -such as customer magazines, mailings, couponing, customer cards or hotlines in order to improve customer satisfaction and market position. |
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Your situation |
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 | You have developed costly customer databases |
| You employ various customer loyalty initiatives |
| You know their goals |
| You are not absolutely sure whether the initiatives are achieving anything,
and if so, what |
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What we can do for you |
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| We interview your customers and representative control groups |
| We report back on the impact of CRM initiatives at regular intervals |
| We benchmark the results |
| We check your call-centre qualities (mystery calls) |
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| Your advantages >> |
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