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Tools for successful marketing
Examples:
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Pricer
Compilation of price scenarios (with percentage of buyers and shares in the market) using studio tests as well as simulation tools to ascertain optimal pricing
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CAPE
Identifying the most effective product features - for launches, relaunches, line extensions and optimal positioning concepts
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Customer Barometer
Investigation of customer satisfaction in order to develop customer-oriented
marketing, with interactive evaluations using the g/d/p analyser
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Usability Test
Tests to see whether online offers work with recommendations for improvisation
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