By: 30.11.2015

Shoppers Read the Ingredients Before Buying Groceries

Ingredients lists on food packaging can be purchase deciding. A representative shopper-survey by the Forschungsgruppe g/d/p shows: 63% of all shoppers read the list of ingredients occasionally or even always before buying a product. Especially women and older shoppers pay close attention to the ingredients of food.

Sugar has by far the highest relevance as an ingredient, followed by fat/ percentage of fat and preservatives.


Contact Person:

Christa Braa├č, Research Director