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Trial/Repeat Modelling
Sales forecast for new products |
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Prognosis of store’s revenue
Regional revenue prognosis according to type and location of store
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Price
Quantification of price effects |
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Product range
Effect on sales as a result of the product range |
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Alternating behaviour/synergy & substitution
How do brands have an effect on one another? |
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Promotion efficiency
Prognosis on the success of a promotion |
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Promotion Forecasting
Which products should be promoted during which particular weeks?
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Effect of production parameters on consumers’ sensory perception
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Packaging
Significance and interaction of the packaging components
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Positioning: Analysis of the image effect on the brand choice
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Ad & Media Efficiency: Impact of advertising on sales
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Simulation tools
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Optimisation
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| Analytics |
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| Classic multi-type methods of analysis |
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Cluster analysis |
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Factor analysis
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Correlation analysis
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Regression analysis
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Structural Equation Modelling (SEM)
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Variance analysis
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Discriminant analysis
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MDS process
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