 |
| How can the category be structured based on purchasing patterns?
|
 | Category mapping and category decision tree |
| Shopper insight: group discussions, workshops, accompanied shopping |
|
| Which areas have the greatest potential, which goals are defined?
|
| Data integration, scanner data and till data analyses |
| Identification of regional potential for success using the demand mapper |
|
| How can the category targets be fulfilled and implemented? |
| Ideal product range: |
 | Listing suggestions using the category profiler |
| | | Multi-dimensional improvement of range of products |
|
| Correct placement: |
| Category mapping |
| | | Shopper Research Box >> |
|
| Efficient promotion: |
| Product selection + timing using the promotion profiler |
| | | Promotion analyses |
|
| Successful launch: |
| Initial/repeat buyers' analysis using customer
cards |
| | | Simulations and forecasts |
|
| Fair pricing: |
| Optimal prices by means of studio interviews,
Price analyses and simulations (pricer) |
|
