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Research for Innovation

Which tool when?
Consumer  
Understanding 
Idea-
Generation
Concept
Check
Feasibility Develop-
ment
Pilot Launch

H&A-Study >>

Consumer
Segmen-
tation >>

Perceptual
Mapping >>

Consumer
Clinic >>

Concept
-Conjoint
(Cape) >>

Concept-
Check >>

EVE-Early
Volume
Estimation >>

B & R
-Conjoint
(Cape) >>

Pricer >>

Pack-
Conjoint
(Cape) >>

Ad
Pretest >>

Product Concept
Test >>

Simulated
Test
Market >>

Controlled Store
Test >>

Launch
Monitor >>
Weitere Informationen 
News                    Impressum
Kolloquium Shopper Research
am 17. Juni 2008
Workshop Shopper Research
Jubiläum 30 Jahre g/d/p